Clevo World Launches on Roblox, Converting Robux into Real Support for Indonesian Farmers

The UHT milk brand has officially launched ‘Clevo World: The Hardest Farming Game’, an interactive gaming experience on the Roblox platform that connects virtual activities with real-world support for Indonesian farmers. The launch was held at Rumah Kenanga, Jakarta, on Thursday (10/9).

Clevo World serves as an interactive exploration space that invites children to delve into their ambitions from an early age. Through role-playing various professions, such as doctors, footballers, and farmers, children are encouraged to understand the processes behind their dream careers in an enjoyable manner.

One of the special zones within Clevo World is the agricultural world, where children can simulate agricultural production processes and develop strategies when facing weather anomalies or pest outbreaks that may attack crops. Through this simulation, the game indirectly fosters a deep sense of empathy and concern for the conditions of local farmers.

This initiative aligns with Clevo’s brand purpose, ‘Unlocking Play Today, for Tomorrow Greatness’, proving that playing today is the first step toward achieving great dreams tomorrow through the spirit of ‘Achieve Your Dreams’.

Through The Hardest Farming Game, players are invited to enter a virtual agricultural world, face various challenges, develop land, and experience the processes required to produce a harvest. The experience is designed to introduce the values of perseverance, consistency, hard work, and the importance of appreciating every process.

Through The Hardest Farming Game, children are invited to play, explore, and pursue their dreams, while simultaneously bringing a real impact from the virtual world to the lives of Indonesian farmers.