Citilink's Commitment and Strategy to Support Local Products Going Global via Inflight Shop

Low-cost carrier Citilink has reaffirmed its commitment to supporting authentic Indonesian local products in going global. This is demonstrated through its Inflight Shop, where Kalvent Fragrance has become the best-selling brand on flights operated by the airline. This success is attributed to Kalvent Fragrance’s strategy of crafting fragrance masterpieces that elevate the elegance of the archipelago’s cultural heritage and natural wealth to a world-class level. Nani Suryana Damanik, President Director of PT Cahaya Harum Semesta, explained that Kalvent Fragrance offers not just a scent, but a deep, exclusive olfactory experience. “Each variant is structurally designed to evoke memories while presenting a distinctive exotic nuance,” Nani said in a statement on Sunday, 9 August 2026. Among Kalvent Fragrance’s flagship variants is “A Le Mina”, inspired by the language of the Karo tribe from North Sumatra, meaning to make everything good. This variant combines an elegant touch of Jasmine and select Tuberose. Another is “Jilenna”, which means beautiful in the Karo language, representing the definition of complete beauty through the luxurious freshness of tropical flowers. The complexity and unique characteristics of these aromas are the main attraction for fragrance enthusiasts. This massive growth trend is driven by high appreciation from passengers, both domestic and international travellers, who desire exclusive, premium memorabilia with international standards. Nani stated that this achievement is the result of the company’s commitment to delivering high-quality fragrance products inspired by Indonesia’s cultural richness. “We believe that cultural narratives and natural wealth are limitless sources of inspiration with a universal appeal. Through Kalvent Fragrance, our focus is on delivering the highest quality standards capable of competing strongly and leading in the global market,” Nani said. She noted that Kalvent Fragrance’s success as a best-selling brand in Citilink’s inflight shop shows that local products have high competitiveness in the international market when supported by innovation, quality, and a strong cultural identity. The success of Kalvent Fragrance at 35,000 feet is clear evidence that innovation and high-quality standardisation can conquer the international market.