Ciputra speaks on marketing

Ciputra speaks on marketing

JAKARTA (JP): Noted business tycoon Ciputra has asked the
government to support businesses of Indonesian origin oveseas in
a bid to help the marketing of the country's products on the
international market.

During a speech at a University of Tarumanegara graduation
ceremony on Saturday, Ciputra said that strengthening the
business networks of Indonesian people living overseas could
prove to be more effective than other marketing strategies in
promoting the country's export products.

Ciputra, one of the university's founders, said that Indonesia
should take a lesson from China, which has widely availed of
networks of businessmen of Chinese origin in promoting its
products on the world market.

Like the Chinese, the 2 million Japanese business people
overseas have also provided a valuable contribution to the
marketing of Japanese products, he said.(02)