Cimory Women’s Empowerment Programme Involves 10,000 Housewives
JAKARTA – Cimory’s women’s empowerment programme, which promotes family-based economic activities, has involved more than 10,000 housewives in 17 provinces. Through the Miss Cimory programme, participants sell products while earning additional income to help meet their families’ needs.
The participants’ contributions were recognised at an event organised by Cimory at the Miss Cimory Karang Raja Centre in South Sumatra on Tuesday (10 November 2026), coinciding with Heroes’ Day. Miss Cimory participants from various regions also watched the event via live broadcast.
To support high-achieving participants, Cimory’s board of directors arranged motorcycle servicing to help ensure their comfort and support their work. The servicing was carried out in person by Cimory Group Director Hendri Viarta.
Hendri said the Miss Cimory programme was founded on the role housewives play in managing family finances. It is intended to help participants develop discipline, honesty and broader knowledge, while also increasing their income.
“Miss Cimory was born from the belief that housewives are the family’s version of a finance minister, looking after their household economy. We are committed to helping women become disciplined, honest and well-informed,” Hendri said in a press release on Tuesday (10 November 2026).
He said he hoped participants’ higher incomes would also improve their families’ welfare. One of the programme’s aspirations is to help participating families have a member who can pursue higher education.
At the event, an award for sales achievement went to Masturo of the Miss Cimory Karang Raja Centre. She recorded the highest sales growth for Cimory’s Sosis Singles Keju product.
“I’m very proud that my hard work has been able to support my family. I hope this achievement can inspire the remarkable women who are part of Miss Cimory across Indonesia,” Masturo said.
The Miss Cimory programme has been running since 2013, with a focus on empowering women, particularly housewives. It has three missions: delivering nutritional products such as Cimory milk and yoghurt, as well as Kanzler Ready-to-Eat Sausages, directly to consumers’ homes; helping women achieve economic independence; and supporting government programmes to build a self-reliant and empowered society.
The event concluded with a cooking session with Farida Nurhan, also known as Omay. It gave participants an opportunity to share experiences and stories about their work supporting their families’ finances.