Choice plans to open two hotels this year
Choice plans to open two hotels this year
JAKARTA (JP): The U.S.-based hotel chain, Choice Hotels
International, will open a hotel here and one in Yogyakarta later
this year as part of its expansion program in Indonesia.
I.D. Manassa, vice president of PT Qualita Indah Hotel (Choice
Hotels Indonesia), the franchisee of Choice hotels in Indonesia,
said yesterday that his company will start the operation of the
Clarion Sunlake Hotel in Sunter, North Jakarta, on Oct. 21.
He said the hotel will be the fifth to be operated by his
company in the country.
Qualita Indah currently runs four Choice hotels: Mambruk
Quality Resort in Anyer, West Java (opened in 1992); Quality
Hasanah Regensi in Bandung, West Java (opened in June 1995); Bali
Clarion Suites in Nusa Dua, Bali (opened in 1994); and Quality
Resort Pacung Mountain in Baturiti, Bali (opened in 1991).
"The hotels in Bandung and Baturiti are operated under
franchise contracts and the other two under management
contracts," Manassa said.
Choice Hotels International operates more than 3,400 hotels in
38 countries under the four international brand names Clarion;
Quality; Comfort; and Sleep. There are three other brand names --
Econo Lodge; Rodeway; and Friendship -- which are used only in
North America.
Manassa said that the Yogyakarta hotel, which is called the
Sejahtera Comfort Suites, will be a combination of a hotel and a
serviced-apartment. It is scheduled to have a soft opening in
December, targeting long-stay guests as its customers.
The Yogyakarta hotel, the in Indonesia to use the Comfort
brand name, will offer 144 suites and penthouses. It is owned by
PT Sejahtera Garden Resort Hotel, which has also signed another
deal with Choice for the operation of the Quality Sejahtera
Suites in Surabaya, East Java, next year.
Manassa said that Choice is planning to sign another deal with
a Jakarta-based firm to operate a Clarion hotel in Tebet, South
Jakarta.
With a portfolio of six operating hotels in Indonesia as of
this year, Choice is seeking to run 15 hotels by 1998, which will
be increased to 40 hotels by 2005. (icn)