Children in ads

Children in ads

From Bisnis Indonesia

I am fond of watching advertisements on television. My impression is some of them are interesting, others are funny, and yet some ads are vague. But the ads which concern me most are the ones which involve children.

For example, a child is considered exceptionally bright and advises its parents to use a certain product. How could it be possible for a child to persuade its parents to use a particular make of car or buy certain real estate. That is incredible.

The advertiser has exploited the innocence of children. And worse still, the children are indirectly led to be products of consumerism. I hope advertisers will in future take the ethical point of view into consideration.

MRS. TITI M. SANUSI

Jakarta