Chery's 'Rumah Chery' at GIIAS 2026 Offers Complete Mobility Choices and Nearly Rp1 Billion in Customer Appreciation
Chery Indonesia is presenting its global ‘Chery for Family’ vision at the GAIKINDO Indonesia International Auto Show (GIIAS) 2026 through the ‘Rumah Chery’ (Chery Home) located in Hall 8B, Indonesia Convention Exhibition (ICE) BSD City. Embracing a warm and inclusive home concept, Chery is offering a complete range of mobility solutions for Indonesian families, spanning internal combustion engine (ICE), electric vehicle (EV), and Chery Super Hybrid (CSH) options, complemented by various facilities, activities, and customer appreciation programmes.
The Rumah Chery concept represents the company’s commitment to placing real family needs at the core of its product, technology, and service development. Visitors can explore the entire Chery vehicle lineup, designed to meet diverse requirements from daily mobility and family travel to more dynamic lifestyle activities.
‘Every family has different mobility needs. That is why Chery provides a variety of vehicle choices with different technologies, so each family can find the solution that best fits their lifestyle,’ said Budi Darmawan Jantania, Vice Country Director of Chery Business Unit. ‘Through Rumah Chery, we aim to deliver a closer, more comfortable experience with special promotional programmes, while demonstrating how Chery’s global ’For Family’ vision is realised for Indonesian consumers.’
The booth is designed as a comfortable space for the entire family to get acquainted with Chery’s products and technology. It features a spacious and comfortable dealing area, a children’s play zone, a full display of all vehicle lines, and test drive opportunities for models including the TIGGO 8 CSH, TIGGO 9 CSH, TIGGO Cross CSH, J6T, J6T CSH, and Chery Q.
At GIIAS 2026, Chery is expanding its portfolio with the introduction of the J6T CSH and the Chery Q. The J6T CSH, featuring Range-Extended Electric Vehicle (REEV) technology, combines an EV driving experience with extended range flexibility, suitable for daily urban use, intercity travel, and family adventures. The company also officially launched the Chery Q, a compact EV that aims to shake up the domestic market with an accessible price point while offering premium features for urban mobility. The Chery Q is available in two variants: Pure and Rizz.
During the show, consumers can pre-book the Chery Q Pure from 31 July to 9 August 2026 at a special price of Rp239.9 million on-the-road Jakarta. Meanwhile, pre-bookings for the Chery Q Rizz during the same period, as well as for those who pre-booked between 18 May and 25 July 2026, are entitled to a special price of Rp259.9 million on-the-road Jakarta, which includes a free upgrade to the SIGMA Package. The programme is valid nationally through Chery Indonesia’s official website, subject to terms and conditions.