Chery Strengthens Investment and Builds Independent Factory in Indonesia

Chinese automaker Chery is continuously enhancing its business penetration in Indonesia through various technological innovations and strengthening its production base. This long-term strategy focuses on developing an ecosystem for environmentally friendly vehicles. According to Detik Oto, the company introduced its latest electrification technology line at the Indonesia International Motor Show 2026. At the exhibition, the iCar sub-brand was officially presented to address the trend in demand for electric vehicles. Serious commitment is demonstrated through plans to build a manufacturing facility independently. PT Chery Sales Indonesia is scheduled to begin constructing the factory in 2026 to support meeting vehicle needs in the domestic market. The presence of a local factory is expected to accelerate the distribution flow of products to consumers. Additionally, this strategic step aims to increase the competitiveness of Chery’s product prices and quality in the national automotive industry. Market dynamics have prompted the company to adjust prices in early 2026. This decision was taken following the end of the government incentive period for certain types of vehicles in Indonesia. Although there are price changes, Chery remains optimistic about sales performance stability. This confidence is based on the diverse product portfolio offered, covering electric vehicle categories to various hybrid models. Globally, expansion continues with the launch of various new sub-brands supporting export activities. This initiative strengthens the brand’s position as a major player bringing relevant innovations to both international markets and Indonesia.