Chery Expands Investment and Electrification in Indonesia

Chery continues to demonstrate its aggressiveness in the Indonesian automotive market. This Chinese manufacturer is not only focused on sales but also strengthening the industry through investment and the development of electrification technology. This step is part of a long-term strategy to expand market share and address the trend towards environmentally friendly vehicles. This was reported by Detik Oto.

Chery introduced several latest innovations at the national automotive event. At the Indonesia International Motor Show 2026, Chery presented various new technologies, including the launch of electric vehicle models and a new sub-brand such as iCar. The presence of this product line reaffirms Chery’s focus on developing electrification-based vehicles.

On the investment side, Chery is strengthening its commitment in Indonesia with plans to build local production facilities. PT Chery Sales Indonesia will begin constructing an independent factory in 2026 to support the production of various vehicle models according to market needs. This step is expected to accelerate distribution and increase the competitiveness of products domestically.

The company is also adjusting its business strategy in line with market dynamics. One of them is through vehicle price adjustments at the beginning of 2026, triggered by the end of government incentives for certain vehicles. Nevertheless, Chery remains optimistic that its sales performance will remain stable, supported by an increasingly diverse product portfolio, including electric and hybrid vehicles.

Globally, Chery continues to expand its business lines by launching various new sub-brands to support its export strategy. This initiative is part of the company’s efforts to strengthen its position as a global automotive player, while bringing vehicle innovations relevant to market needs in various countries, including Indonesia.