Chery Becomes More Aggressive Globally, Indonesia Emerges as Key Market for EVs and Hybrids
JAKARTA - Chery is in an aggressive growth phase in the global market. Throughout April 2026, the Chinese carmaker recorded vehicle deliveries of 251,386 units, a 25.2% increase compared to the previous year.
Notably, the largest surge came from electrified vehicles such as hybrids and EVs. Chery’s new energy vehicle (NEV) sales reached 100,276 units in a single month, up nearly 64% year-on-year.
This phenomenon illustrates how Chery is seriously building its identity as a global electrified automotive brand, no longer just a conventional car player.
This trend is also beginning to be felt in Indonesia. Over the past two years, Chery has been quite aggressive in expanding its product lineup, from petrol SUVs to hybrids and electric cars.
In the electrification segment, Chery is becoming aggressive through the presence of the Chery Omoda E5 as an electric SUV, followed by the Chery J6, which competes in the off-road-style electric SUV segment.
Meanwhile, in the hybrid segment, Chery is also strengthening the market through Chery Super Hybrid (CSH) technology, which is now being introduced via models such as the Chery Tiggo 8 CSH and Chery C5 CSH.
This strategy aligns with Chery’s global direction, which now adopts an “All Powertrain” approach, offering petrol engines, hybrids, and EVs simultaneously according to the needs of each country’s market.
In Indonesia, this strategy is quite relevant. The national automotive market is still in a transition phase towards electrification. Some consumers are starting to be interested in EVs, while others still prefer hybrids because they are considered more flexible for daily use and long-distance travel.
Additionally, increasing public attention to fuel efficiency is also driving interest in electrified vehicles, especially amid fluctuations in fuel prices.
Globally, Chery is also strengthening its position in the European and UK markets, which are known for strict automotive regulations. In fact, in March 2026, Chery entered the top 10 of the UK automotive market and became the only Chinese brand with very high growth.
Behind this expansion, Chery is continuously enhancing its technology through collaborations with major companies like NVIDIA, Qualcomm, and CATL for developing smart cockpits, AI, and battery technology.
Looking at its current business direction, Indonesia appears to be one of the important markets for Chery in Southeast Asia. Moreover, the SUV and electrified vehicle market in Indonesia is growing quite rapidly, both for hybrids and EVs.
With a increasingly complete lineup and an aggressive electrification strategy, Chery is now not only trying to be a Chinese brand with large sales but also aims to establish itself as a major player in Indonesia’s automotive electrification transition era.