Changan's strategy to boost sales in Indonesia as a newcomer

Sukabumi (ANTARA) - Changan Indonesia is relying on strengthening its brand, expanding its dealer network, and equipping its product line-up to boost sales in the national automotive market, in line with its status as a newcomer that has only been effectively operating in Indonesia for around six months.

Head of Marketing at Changan Indonesia, Rizal Mulyadi, said the company is aware it still has homework to do in increasing brand and product recognition among consumers.

“As a new brand, we need more time and harder work; we have effectively only been in Indonesia for six months, starting from the brand and product launches. For that reason, we still have an agenda to introduce the Changan brand and its products. We will continue to expand our network, dealers, and our product line-up will be completed over time,” said Rizal at a media test-drive event for the Deepal S05 in the Sukabumi area, West Java, on Tuesday (7/7).

“Just wait, we will certainly have a new surprise at GIIAS as well,” he said.

On the product side, Changan is optimistic that its latest model, the S05, will be well received by the market, competing in the premium segment of around Rp500 million.

According to Rizal, the S05 has its own competitive position by offering a choice of pure electric battery (BEV) or Range Extended Electric Vehicle (REEV), described as the first such technology in Indonesia.

Regarding pricing, Rizal said Changan is still considering various factors, including exchange rate movements and incentive policies, before announcing the official price at launch.

“Of course, because we are still calculating the selling price for this product (the S05). That is why we will determine the best price at the launch. We will try to offer the best price possible,” he said.