Celebrating its 65th anniversary, bank bjb unveils a range of promotions and social programmes
Jakarta — PT Bank Pembangunan Daerah Jawa Barat dan Banten Tbk, or bank bjb, marked its 65th anniversary on 20 May 2026, by introducing a range of promotions, innovations, and social programmes.
“Bank bjb is introducing a range of appreciation programmes and special promotions for customers. The series of promos forms part of an effort to deliver a transaction experience that is closer to customers’ needs and lifestyle,” said bank bjb Corporate Secretary Irwan Riswandi in a press release from Jakarta on Thursday.
In the property financing segment, the company explained it had launched the BJB KPR SUPER DEAL 65 and BJB KPR PASTI Reward programmes, offering various attractive advantages for people who want to own a home and for partners collaborating with the company.
In addition, the company provides various conveniences and waivers of provisional fees for several flagship loan products, as a form of support for the public’s financial needs.
Furthermore, the company strengthens its digital transaction ecosystem through a series of payment promos using DIGI bank bjb, DigiCash, bank bjb QRIS, and bank bjb Debit Card at different selected merchants during the 65th anniversary period.
“The promos are delivered through collaborations with a range of culinary, fashion, automotive, lifestyle, and beauty merchants. The public can enjoy the special promos at merchants such as 3Second, Cosmic, Dunkin’, Telkomsel, and a number of local merchants,” Irwan stated.
Irwan continued that the promos include Shopping Fun at Insurgent, Service Scooter at Vespuci, Shopping Enjoyment at Cosmic Clothes, Ceumara Promotion, Snacking Fun at Mangkok Manis & Kelas Pagi, 3Second Promo, Fragrant Delicacies, Enjoy Coffee at Kopi Romantis, Duraking Promo, and Beauty Promo at Makeupuccino.
Besides promotions, Irwan explained the company is also inviting the public to participate in various interactive activities on social media, including a challenge themed #KepercayaanMembangunHarapan that invites people to share stories, experiences, and hopes with bank bjb through creative videos.
Additionally, the company introduced the 65th Anniversary Pantun Activation programme as a form of creative interaction and appreciation for customers and social media users who actively follow the bank bjb’s digital activities. Full information on the 65th anniversary promos can be accessed at www.bankbjb.co.id/page/promo.
“Through these activities, we want to continue building closer relationships with the community, especially the younger generation who are increasingly utilising digital services in daily life,” said Irwan.
Moreover, the company continues to strengthen its commitment to creating sustainable value, including through various Social and Environmental Responsibility (TJSLH) programmes targeting education, health, the environment, social affairs, and the development of public infrastructure via the BJB Peduli programme.
The company also organised blood donation events involving bank bjb staff and the general public, and held mass circumcision activities for children from various regions as a form of social care for the community.
Through collaboration between the bank bjb Employees’ Union (Sekar) and BJB Club, the Bank BJB 2026 Olympics was held, a sporting competition to enhance the sportiveness of bank bjb staff that included a range of sporting activities, arts and culture.
“We want to ensure that the company’s growth is aligned with tangible contributions to society; we believe that the company’s success is not only measured by business achievements, but also by the benefits and positive impacts felt directly by the wider community,” said Irwan.
In celebrating its 65th anniversary, the company adopted the theme “Kepercayaan Membangun Harapan” as a representation of its long journey in building strong relationships with the community.
Through the theme, the company emphasised that the trust built over 65 years is the primary foundation for delivering hope and a better future.
“At 65, I hope bank bjb will continue to be a regional bank that the public is proud of, always delivering the best solutions for society and supporting development in Indonesia. Happy 65th birthday to bank bjb; may it keep growing and serving with all its heart,” said Dadang Surtiwa Sumapradja, a retiree of the West Java Provincial Government Bank bjb, Bandung Head Office.
Meanwhile, the number 65 represents the intertwined bonds of trust spanning decades, while the dynamic visual elements illustrate growth built on trust and moving toward expanding hope.
“Since partnering with bank bjb Rangkasbitung Branch in 2018, my furniture business has grown and gained greater trust from customers. On its 65th anniversary, I hope bank bjb becomes even more successful, continues to support small business actors, and inspires growth in Indonesia’s economy,” said the UMKM debtor from Bank BJB Rangkasbitung Branch, owner of a furniture shop, Dewi Astuti.