Celebrating 37th Anniversary, Bank Raya Introduces Raya Active Experience through Healthy Walks

Commemorating its 37th anniversary, Bank Raya, a digital bank part of the BRI Group, continues to introduce digital innovations relevant to the needs and lifestyles of the community. Carrying the theme “Innovating Continuously, Growing Resiliently and Sustainably”, Bank Raya is strengthening its commitment through Raya Active, a feature within the Raya Application that connects physical activity with saving habits. This allows customers to build a healthy lifestyle while simultaneously achieving financial goals.

Raya Active was introduced in the first half of 202long to encourage customers to be more active in their daily physical activities. Through this feature, activities such as step counts, distance travelled, and calories burned can be linked to financial targets. Consequently, the healthy activities performed by customers can become part of their journey in building saving habits.

“The theme ‘Innovating Continuously, Growing Resiliently and Sustainably’ reflects Bank Raya’s spirit to continue providing innovations that offer added value to customers and society. Through Raya Active, we want to provide a digital banking experience that does not only focus on financial activities but can also be integrated with customers’ daily lives, particularly in building healthier living habits and discipline in achieving financial goals,