CBN Pushes Digital Transformation of the Hospitality Sector in North Sumatra Through Business Gathering

CBN reinforces its commitment to supporting the digital transformation of the hospitality industry in North Sumatra through a Business Gathering with the Indonesian Hotel General Manager Association (IHGMA), held on Thursday, 23 May 2026. The event provided a forum to discuss developments in digital technology and the use of Artificial Intelligence (AI) to support the increasingly dynamic hospitality sector.

As customer demand for fast, convenient, and personalised services rises, the hotel industry faces growing expectations to deliver a more holistic and integrated stay experience. Digital transformation is one of the key steps for hotels to enhance service quality while improving operational efficiency.

In response to these needs, CBN unveiled a range of digital solutions designed to support the digitisation of hotels. The introduced solutions include business connectivity, a hospitality ecosystem, integrated guest services, and the use of AI to help hotel operations become more efficient and responsive.

Technologies showcased at the event include AI booking and order management, customer sentiment analysis, an omnichannel communication system, chatbot automation, and an integrated digital service platform that enables hotels to deliver a more modern and personalised guest experience.

Beyond enhancing guest experience, the deployment of digital technologies also helps hotels optimise day-to-day operations. An integrated system enables faster, real-time management of services, customer communications, and feedback systems.

CBN views hotel digital transformation as not only about technology usage but also how hotels can build a more relevant customer experience in the digital era. Stable connectivity support and the right digital ecosystem are expected to help the hospitality industry in Sumatra continue to grow and adapt to evolving market needs.

CBN’s participation in the Business Gathering with IHGMA is part of the company’s commitment to continuously deliver digital solutions relevant to the hospitality industry and to support the acceleration of digital transformation for businesses in Indonesia. The event was also attended by IHGMA North Sumatra Chairman Indra Wirawan, Deputy Chairman Rachmad Suwardi, and a number of hotel industry representatives in Medan.