Casio Launches Second G-SHOCK Collaboration with XG

Tokyo (ANTARA/PRNewswire) — Casio Computer Co., Ltd. has introduced the latest model in its shock-resistant G-SHOCK watch line. The GM-6900XG is the result of Casio’s second collaboration with XG, a seven-member music group with fans around the world.

XG consists of JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA and COCONA. The group is known as a pioneer of X-POP, a new genre of music it has developed with its own distinctive identity and style. XG’s drive to break boundaries aligns with G-SHOCK’s character as a brand known for shock resistance and distinctive design. This shared spirit made XG a fitting choice as G-SHOCK’s global ambassador from July 2025.

The GM-6900XG was designed around the creative concept “TIME, INKED ON YOU”. Reflecting XG’s ideas and creative vision, the watch represents the bond between the group’s members and their fans, known as ALPHAZ. The model adopts the 6900 design, including its signature three indicators on the dial, and combines a silver metal bezel with a transparent strap. The metal represents XG’s journey and the strength it has built, while the transparent material reflects its potential to move into the future without fear of change.

The strap features the group’s full name, “Xtraordinary Genes”, in a graphic design resembling a striking tattoo on the wrist. The design conveys XG’s boundless spirit and willingness to break through barriers. The front button bears the “X” logo; when pressed, the backlight reveals the silhouette of a howling wolf, a symbol of ALPHAZ. The case back is engraved with the Japanese character 緒. It comes from “hesonoo”, a chant XG members use when gathering before going on stage, and symbolises the strong bond between them.

Casio has also prepared special packaging for the watch. The bottom of the package features an illustration of seven wolves, each representing one of XG’s members.