Cashlez (CASH) Rebrands as cashUP to Target Digital Payment Business Growth
JAKARTA - Listed digital payment platform PT Cashlez Worldwide Indonesia Tbk (CASH) is undergoing a business transformation by rebranding from ‘cashlez’ to ‘cashUP’.
The rebranding forms part of the company’s strategic shift from being a mere payment aggregator to an integrated technology and payment solutions ecosystem.
cashUP’s management stated that the change involves more than a brand and logo update, but also signifies a strengthening of the company’s business model.
As part of the transformation, the company is expanding its product lines, developing SoftPOS technology, broadening its partnership ecosystem, and pursuing national expansion.
The company is also integrating artificial intelligence (AI) technology.
AI is used for real-time fraud detection, data-driven business analytics, and merchant service personalisation.
According to the audited consolidated financial report for 2025, cashUP recorded revenue of Rp110.19 billion.
However, amid business transformation and increasingly competitive digital payment industry competition, the company reported a net loss of Rp67.74 billion.
Nevertheless, the company stated its financial position has strengthened, with total assets reaching Rp271.63 billion.
The company said this reflects improved liquidity to support future business development and expansion.
The cashUP rebranding comes amid projections of growth in Indonesia’s digital payment services industry. The Coordinating Ministry for Economic Affairs projects national digital transaction value to exceed Rp2,000 trillion by 2026.
Additionally, a targeted financial inclusion rate exceeding 85% is seen as a strategic opportunity for companies capable of reaching underserved market segments.
PT Cashlez Worldwide Indonesia Tbk is a fintech company providing integrated digital payment solutions and payment acceptance device distribution for merchants ranging from small and medium enterprises (SMEs) to corporates.
The company focuses on developing a non-cash payment acceptance ecosystem based on information technology with a payment acquiring business model.