CAS Audio Launches First ALPINE Experience Store in Indonesia
The car audio modification specialist, CAS Audio, has launched its latest innovation by opening the first ALPINE Experience Store in Indonesia, a result of a collaboration with the world-class car audio brand. This new outlet was established to better accommodate the needs of car audio modification enthusiasts seeking reliable references, particularly recommendations for the latest products from the Japanese audio brand.
In collaboration with PT Audioworkshop, the authorised distributor of ALPINE car audio equipment in Indonesia, the ALPINE Experience Store by CAS Audio provides the most complete range of audio products, aiming to deliver a memorable experience for its customers.
“ALPINE provides special access for car audio enthusiasts through the ALPINE Experience Store. Collaborating with CAS Audio, enthusiasts can see and experience the best quality of each of ALPINE’s latest product lines firsthand. We chose CAS Audio as the first ALPINE Experience Store in Indonesia because of its top-tier installation craftsmanship and its 26 years of experience in the car audio upgrade industry, consistently maintaining and improving service quality for consumers. This aligns with ALPINE’s principles and philosophy,” explained Wahyu Tanuwidjaja, Chief Executive Officer of PT Audioworkshop, during the inauguration.
Rokhim, the founder of CAS Audio, expressed positive impressions and hopes for this collaboration. “We at CAS Audio greatly appreciate this collaboration with a global brand. This is the first time in Indonesia that an ALPINE Experience Store has been opened, presented much like an exhibition at a motor show. I am grateful to ALPINE Asia and PT Audioworkshop for the realisation of this new outlet, which is expected to be a breakthrough in the car audio world,” said Rokhim.
Having been involved in the Indonesian car audio industry for over 30 years, Rokhim noted that the ALPINE Experience Store by CAS Audio will be fully managed by Dio Rizky Pratama, his son, who has long been prepared as the successor to the family business.
“It is a great honour; I have been trusted by my parent to pioneer the car audio business. Moreover, what I am managing is a store that collaborates directly with a major brand. I have been given the responsibility to maintain high principles and a good impression to preserve the quality of service and products,” explained Dio Rizky Pratama, who has been directly involved in car audio installations under Rokhim’s supervision for the past three years.
The ALPINE Experience Store by CAS Audio is located in the MGK Kemayoran automotive mall, 5th Floor, Block G2 No. 1, Central Jakarta. The outlet offers the most complete range of ALPINE car audio products in Indonesia, including multimedia screens, audio players, speakers, subwoofers, digital sound processors (DSP), power amplifiers, and the latest streamers.
For products such as speakers, subwoofers, DSPs, audio players, power amplifiers, and multimedia screens, ALPINE provides a wide variety of options, allowing customers to customise their choices based on their needs and budget. To enhance the consumer experience, the product layout is designed for ease of access, allowing visitors to touch and see the physical products in display tables and showcases. Additionally, visitors can experience the product quality directly through demo rooms and demonstration cars to hear the actual sound output after installation. ALPINE remains a favourite among CAS Audio customers, particularly for its speakers and digital sound processors (DSP), due to its complete selection, adaptability to customer preferences, and durability.