Thu, 18 Mar 2004

Callaway launches 11 new products

JAKARTA: Callaway Golf launched 11 new products under the brand names E.R.C+Fusion Driver, Great Big Bertha II 415 Drivers and Fairway Woods, Big Bertha Drivers and Irons, and Forged and Wedges, etc, here on Wednesday.

"E.R.C.+Fusion Driver is a club with a revolutionary design, combining a forged titanium cup face area with a precision- weighted composite body to produce explosive performance," said Warren Lee, sales manager from Callaway's Asian distributor.

Lee told a press conference that the driver was Callaway's super-premium product.

The driver has assisted a number of professional golfers around the world, including when Annika Sorenstam finished second to win US$225,000 in last year's Skins Game. -- JP