BYD Raises Price of ADAS Feature Due to Surging Memory Chip Costs

Jakarta (ANTARA) - The Chinese automaker BYD has reportedly raised the price of its LiDAR-based Advanced Driver Assistance System (ADAS) amid a surge in global memory component costs. According to Carnewschina on Tuesday local time, the price of the ADAS package with LiDAR support now stands at around $1,660 (approximately Rp28 million). This increase is primarily triggered by the soaring prices of memory chips such as DRAM and NAND, which are crucial components in data processing for intelligent driving systems. This has led to a significant rise in the demand for high-speed memory, directly impacting production costs. The global memory price surge is influenced by growing demand from various sectors, including artificial intelligence (AI), data centres, and the automotive industry, which is increasingly reliant on software-based systems. However, the rise in core component costs like memory leaves manufacturers with little choice but to adjust prices, particularly for high-tech features like ADAS, known as “God’s Eye”. This situation also reflects the challenges facing the global electric vehicle and autonomous car industry, where dependence on semiconductors and advanced electronic components is growing. Looking ahead, the dynamics of component prices such as DRAM and NAND are expected to continue influencing automakers’ pricing strategies, especially in delivering more sophisticated autonomous features at competitive costs.