BYD Indonesia and Beyond Community Build Mobility Ecosystem Together

The atmosphere was vibrant at the BYD booth in Hall 10B of ICE BSD City, Tangerang, where dozens of people wearing dark blue shirts emblazoned with ‘Beyond Community’ filled the available seats. Others were on stage as speakers. BYD Indonesia Public Relations Manager Nathasya Natalia was also present and delivered a speech, alongside Head of PR & Government Relation Luther Panjaitan. The occasion was the BYD Beyond Family Celebration on Saturday (8/8/2026). Beyond, the largest BYD user community in the country, celebrated two years of the M6 and one year of the Atto 1 in Indonesia at GIIAS 2026. The celebration also served as the launch moment for a dedicated application for Beyond Community members. ‘Today, BYD has recorded sales of more than 92,000 units since its launch in 2024. This is an achievement, the first EV maker capable of reaching such a figure or scale. It also reflects the growth in the number of community members who are part of the energy transition journey, particularly through the use of new energy vehicles,’ Nathasya said in her speech on stage. Core administrators of the Beyond Community also took turns giving speeches, covering member growth and explaining the dedicated application launched during the event. The app provides many conveniences for members, with the most notable feature being an SOS function that can broadcast emergency conditions to nearby Beyond Community members. As is typical of Indonesian celebrations, there was a tumpeng cutting moment. The Beyond Community administrators, together with Luther, performed the tumpeng cutting procession as an expression of gratitude for two years of the M6 and one year of the BYD Atto 1. However, the celebration was not just about the age of two BYD products. Behind the event lies a story of how a customer community grew organically and became a partner for the principal, particularly in conveying user experiences, helping resolve issues, and introducing new energy vehicle technology to the Indonesian public. The Beyond Community initially formed among people who had placed orders for BYD vehicles before receiving their units. Communication that originally occurred among prospective users intensified after the vehicles were in their hands. ‘Actually, we were all waiting for our SPKs. I myself placed my SPK in February and received the car in July. Because we had a WhatsApp group, we waited together, and eventually we formed the community. The community was formed in August 2024,’ said Adistya Prameswari Permana, Secretary of Beyond Community Indonesia, in a conversation with Republika after the event. The Beyond Community has now grown into a platform for 3,108 official BYD car user members as of 8 August. Due to the large number of members, communication cannot take place in just one large group, so it is divided based on vehicle models. However, each core administrator of the Beyond Community continues to monitor each of these WhatsApp groups.