Businesses Overwhelmed by Orders During Ramadan, Here's How to Implement Efficient Delivery Strategies
Businesses Overwhelmed by Orders During Ramadan, Here’s How to Implement Efficient Delivery Strategies
Jakarta, VIVA – Many businesses, from MSMEs to corporations, are experiencing increased demand during Ramadan. This coincides with increased consumer spending to meet various needs, especially in preparation for Eid al-Fitr, such as fashion, cookies, and hampers.
Chief Marketing Officer (CMO) of Lion Parcel, Kenny Kwanto, said that while revenue is increasing, the main challenge lies in managing deliveries to ensure goods arrive on time and maintain customer satisfaction.
“Businesses need to prepare logistics strategies in advance so that the surge in orders can be managed well and deliveries continue to run smoothly, thus maintaining customer satisfaction,” said Kenny in a statement on Wednesday, 25 February 2026.
He suggested that businesses should be able to project and map potential order increases early on, based on trends from the same period in previous years. By studying projections and preparing in advance, businesses can better organise stock, production schedules, and delivery plans.
They must also choose delivery services according to the urgency of the time, because each delivery has a different level of urgency. In the run-up to Eid al-Fitr, many people tend to shop close to the holiday.
“Some people receive their Eid bonus close to the holiday, so their shopping becomes more urgent. In such conditions, services with priority delivery times are important so that goods can be received more quickly,” he said.
Therefore, Kenny suggested that businesses adjust their choice of services according to delivery time needs. Moreover, according to him, Lion Parcel itself provides a variety of service options that can be adjusted to the needs of businesses.
“For urgent orders, the priority BOSSPACK service can be a solution. While less urgent orders can use the regular REGPACK service or the economical JAGOPACK service,” said Kenny.
In addition, businesses can also use special services for larger deliveries, both for distributing stock to branches or resellers and for direct delivery to consumers in large quantities. However, large package deliveries are often associated with longer delivery times. To overcome this, businesses can use Lion Parcel’s latest service, BIGPACK FAST.