BULOG's Premium Rice Now Reaches Modern Retail Outlets
Perum BULOG is expanding the distribution of its premium rice to modern retail networks across Indonesia. The move aims to provide the public with easier access to affordable premium rice while strengthening the stability of the national rice supply.
To ensure optimal distribution, President Director of Perum BULOG, Letjen TNI (Purn.) Ahmad Rizal Ramdhani, accompanied by Director of Human Resources and Transformation Ade Prastya Nurdin and DKI Jakarta and Banten Regional Leader Taufan Akib, conducted a surprise inspection at a modern retail outlet in Jakarta on Wednesday (5/8). The inspection was carried out to ensure the availability of BULOG’s premium rice brands, Punokawan and Befood Sentra Ramos, on store shelves.
Similar activities were carried out simultaneously by all Perum BULOG regional offices in major cities across Indonesia. This initiative is part of BULOG’s commitment to ensuring smooth distribution, consumer-level supply availability, and prices in accordance with government regulations.
During the Jakarta inspection, Ahmad Rizal Ramdhani stressed that the public need not worry about rice availability. BULOG currently controls a stock of nearly 5.3 million tonnes, spread throughout Indonesia, a figure that will continue to grow as harvests in several production centres are still ongoing.
“The stock controlled by BULOG is currently in a more than sufficient condition and is spread across all of Indonesia. The public need not worry because BULOG ensures supply remains secure,” Ahmad Rizal Ramdhani said in a written statement on Thursday (6/8/2026).
“In addition to carrying out the government’s assignment through SPHP rice, we are also continuously expanding the distribution of BULOG’s premium rice so that it is more easily accessible to the public through modern retail outlets,” he continued.
According to him, expanding distribution to modern retail is part of BULOG’s strategy to provide quality food products that are easily accessible to the public. With a wider marketing network, the public has more choices of premium rice with guaranteed quality and competitive prices.
“We want the public to have easier access to BULOG’s premium rice. The presence of Punokawan and Befood Sentra Ramos rice in modern retail outlets is our commitment to providing quality rice at affordable prices, while strengthening the stability of the national food supply,” he added.
To support this initiative, BULOG has prepared supplies of the premium Punokawan and Befood Sentra Ramos rice brands for distribution to various regions in Indonesia. In addition to modern retail, BULOG rice is also marketed through traditional markets, food stalls, the Rumah Pangan Kita (RPK) network, and various Cheap Food Movement activities carried out jointly with the central and regional governments.
These various measures are part of BULOG’s efforts to ensure rice supply remains secure, easily accessible to the public, and supports the stability of national food supply and prices.
“BULOG also continues to strengthen coordination with the government, modern retail managers, distributors, food business players, and all stakeholders so that the distribution of both premium and medium rice runs smoothly, reaches the public more widely, and maintains price stability,” he concluded.