Bulog West Java expands premium rice distribution to maintain HET price

Perum Bulog’s West Java Regional Office is expanding the distribution of 3,000 tonnes of premium rice supply from its Rice Milling Centre (SPP) to various modern retail networks at an affordable price in accordance with the Highest Retail Price (HET) of Rp14,900 per kilogram. The supermarket market penetration is being carried out to provide easy access for the people of West Java to obtain high-quality rice while maintaining food price stability amidst market dynamics. Perum Bulog West Java Regional Leader Nurman Susilo in Bandung on Thursday emphasised that in addition to strengthening the distribution of medium-quality rice under the Food Supply and Price Stabilisation Programme (SPHP), the penetration of premium rice into modern retail is being massively accelerated. “Bulog not only provides medium-quality SPHP rice, but also premium rice which is already available in various modern retail networks so that it is more easily accessible to the public,” said Nurman Susilo in his statement. The public can now obtain these food commodities through various modern retail networks in West Java, such as Griya, Yogya, Borma, Transmart, Indomarco, Indogrosir and Superindo. The products being rolled out include the Punokawan Rice and Befood Rice brands in 5-kilogram packages priced at Rp74,500 per package, or Rp14,900 per kilogram in accordance with government HET provisions. Nurman explained that the availability of a 3,000-tonne reserve equivalent of premium rice in Bulog West Java’s warehouses is more than sufficient to meet the consumption needs of households and business operators without any need for scarcity concerns. Therefore, he urged the public to remain calm and buy rice according to their daily needs without panic buying. “The public does not need to make excessive purchases. Bulog ensures that the distribution of SPHP rice and premium rice will continue to be strengthened so that the needs of households, business operators, and modern retail in West Java remain fulfilled and food stability is maintained,” said Nurman.