Bulog Rebrands SPHP Rice as Beras Kita Medium

YOGYAKARTA — Perum Bulog has introduced new packaging for its Medium Food Supply and Price Stabilisation (SPHP) rice, unveiling the “Beras Kita Medium” identity at Potorono village hall in Bantul regency, Special Region of Yogyakarta. Bulog president director Ahmad Rizal Ramdhani said the new packaging was intended to strengthen the identity of SPHP rice and support the government’s policy direction towards national food self-sufficiency. He made the remarks at the launch in Yogyakarta on Tuesday (20 October 2026).

“Beras Kita Medium is not merely a change of name and packaging; it brings a new spirit to providing quality rice at an affordable price for the public,” Ahmad Rizal said.

The new five-kilogram Beras Kita Medium pack has been designed around the values of patriotism, food security and national rice self-sufficiency.

Its philosophy, “Prosperous Indonesian Families”, underlines that food security begins with meeting the needs of every family, while rice self-sufficiency is an important foundation for national independence.

Beras Kita Medium is also expected to strengthen the identity of SPHP rice as a quality, affordable government food product, while symbolising appreciation for the hard work of Indonesian farmers in supporting national food supplies.

“Through the philosophy of Prosperous Indonesian Families, we want Beras Kita to symbolise Bulog’s closeness to Indonesian families, as well as express our appreciation for the efforts of farmers, who are the foundation of the nation’s food strength,” Rizal said.

The launch of the new SPHP packaging, coinciding with the second anniversary of the Prabowo–Gibran administration, is intended to reinforce Bulog’s commitment to carrying out its government mandate, from purchasing farmers’ harvests and managing government rice reserves to distributing SPHP rice to the public.

“With the new look of Beras Kita Medium, we want to ensure that SPHP rice becomes better known and forms part of the government’s efforts to provide quality, affordable food whose benefits can be felt by every Indonesian family,” Rizal said.

Separately, Siti Hediati Soeharto, chair of the House of Representatives Commission IV, praised the government’s commitment to strengthening food security during the two years of President Prabowo Subianto and Vice-President Gibran Rakabuming Raka’s administration.

“I appreciate Bulog’s continued innovation, including the launch of new packaging for SPHP rice under the Beras Kita Medium identity. This is a positive step towards making the government’s rice product better known, trusted and closer to the public,” she said.

She said the new packaging was not only a refresh of the product’s identity, but also carried an important message about valuing domestic agricultural output and prioritising the public’s needs.

Titiek said she hoped Beras Kita Medium would further strengthen public confidence in SPHP rice.

“This packaging, featuring Indonesia’s natural wealth and the spirit of its farmers’ struggle, is a reminder that we must continue to build food self-sufficiency together. Most importantly, the public should receive quality rice at an affordable price, while farmers continue to receive support,” she said.