Building an Independent City, Paramount Land Relies on This Strategy!
PT Paramount Enterprise International (Paramount Land) has successfully fostered business growth and an increase in population in the Gading Serpong area, South Tangerang. This growth is supported by the independent city concept developed by Paramount Land.
Paramount Enterprise Director Norman Daulay stated that Paramount Land is transforming from a property developer into an independent city developer, in line with its tagline ‘Everything is here.’
‘This creates an ecosystem in an independent city where a consumer or resident can have all their needs met. Therefore, in creating commercial areas, we always innovate beyond just the products themselves, especially in Victoria Central District,’ Norman explained during the press conference for the launch of the latest Victoria Central District products in Gading Serpong on Monday (22/6/2026).
Norman elaborated that Paramount Land considers connectivity and infrastructure when developing an area. These two aspects aim to make it easier for consumers to conduct their business or ventures.
‘In addition to connectivity and infrastructure, we as a developer also provide city facilities that are interconnected with one another,’ Norman clarified.
According to him, this is evidenced by the increase in the number of new businesses in the Gading Serpong area, which reached 1,464 in 2025. This figure translates to an average of 122 new businesses each month.
Meanwhile, in the period from January to May 2026, there were an additional 700 new businesses. This number represents an increase to 140 new businesses per month.
‘This is what I refer to as a naturally growing business ecosystem, beyond the facilities and spaces provided by the developer. This is a 15% increase compared to the monthly average in 2025,’ Norman revealed.
Furthermore, growth has also occurred in the number of residents. According to him, the population grows naturally, so the demand for housing and commercial needs will also continue to grow.
‘Population growth in Paramount Land Gading Serpong alone reached approximately 70,000 residents in 2025. With the Central Statistics Agency (BPS) recording a 4% annual growth rate, ours is 5%, a difference of 1%,’ he said.
For this reason, Norman emphasised that the ‘everything is here’ concept is an innovation implemented by Paramount Land.
The same concept is also applied to its newest products, namely Victoria Business Loft and Oxford Square in Victoria Central District. These two commercial areas are built with the ecosystem of an independent city.
Victoria Central District in Gading Serpong has now become a new landmark. In addition to being a commercial area, Victoria Central District also serves as a shopping and tourism destination.
Victoria Business Loft and Oxford Square are built with a total of 18 units. These units measure 12x20 with a building area of 1,500. The area is developed in partnership with the supermarket brand Grand Lucky.