Building a Technological Foundation for the Future of Digital Marketing
Digital marketing in Indonesia is evolving rapidly. Companies are now required not only to be present across various digital channels but also to manage data, campaigns, teams, security, and business operations in a more structured manner.
Amid these changes, many businesses face new challenges. Creative marketing strategies are often insufficient if backend workflows remain manual, data is scattered across platforms, approval processes are slow, team coordination is disjointed, and digital security management is suboptimal.
This situation is increasingly relevant as artificial intelligence (AI), marketing technology, and automation become more prevalent in daily business activities. Companies need a technological foundation that not only supports speed but also ensures business processes are structured, integrated, and easily monitored.
In response, Virtuenet by Prasetia will participate in the Indonesia Digital Marketing Conference (IDMC) 2026, held on 4–5 June 2026 at ICE BSD, Tangerang. The company will showcase business technology solutions focused on workflow efficiency, digital security, operational management, and data-driven business planning.
The company believes digital transformation is not just about adopting new applications but also building interconnected, user-friendly systems that support long-term operational needs.
Solutions to be featured at IDMC 2026 include Lark, SealSuite, NetSuite, Jedox, and Nextura.
Lark is a collaboration platform integrating communication, documents, meetings, approvals, task management, and workflows into one system, allowing teams to work without switching between separate applications.
NetSuite, a cloud-based ERP solution, helps companies manage core business processes such as finance, inventory, procurement, sales, and operations in an integrated system, providing better business performance visibility.
Virtuenet by Prasetia will also present Jedox for budgeting, forecasting, financial planning, and data-driven business performance management. Nextura is introduced as a solution supporting digital transformation, particularly in enhancing workflow effectiveness and operational readiness for business growth.
‘Through participation in IDMC 2026, we see that digital business growth depends not only on marketing strategies but also on system readiness, security, workflow, and data management supporting company operations,’ said Reza Effendi, General Manager of Virtuenet by Prasetia, in a statement.
The Indonesia Digital Marketing Conference (IDMC) 2026 is an event bringing together digital professionals, brands, agencies, creators, communities, and technology providers within one ecosystem. The event’s theme is Move, Adapt, Play.
According to the organisers’ proposal, IDMC 2026 aims to attract over 5,000 attendees, 50 speakers, 200 brands, 15 workshops, 100 communities, Top 200 affiliates, and more than 100 marketing technology exhibition booths.
Visitor profiles include internet marketers, digital agencies, advertisers, brand owners, affiliates, resellers, AI and MarTech enthusiasts, content creators, influencers, trainers, and consultants.
Virtuenet by Prasetia’s participation in IDMC 2026 is part of its commitment to supporting the increasingly complex digital ecosystem, particularly in terms of workflow systems, security, and data management for business operations.