BTN Partners with Visa to Boost Debit Card Transactions
PT Bank Tabungan Negara (Persero) Tbk (BTN) has reaffirmed its commitment to being present across various aspects of society’s needs, not only through housing financing but also in the fashion and food sectors.
Rully Setiawan, Director of Network and Retail Funding at BTN, said this commitment is realised through support for BTN Indonesia Fashion Week 2026 alongside the launch of the Spend More Win More programme with Visa. This forms part of the bank’s transformation, given that BTN has long been synonymous with housing financing, or ‘board’ in the basic-needs framework.
“BTN Indonesia Fashion Week completes our transformation, as we are usually very strongly associated with ‘board’ — that is, mortgage loans. We are trying to help people own homes,” said Rully at the BTN Prioritas The Grand Gala Indonesia Fashion Week 2026 at the Jakarta Convention Center (JCC), as quoted from his statement on Monday, 3 August 2026.
According to him, supporting Indonesia Fashion Week for three consecutive years reflects BTN’s conviction that the creative industry is one of the important drivers of the national economy. For this reason, BTN is committed to continuing to support the sector’s growth through various collaborations.
“The BTN Prioritas Grand Gala tonight is not merely a celebration. It is a form of appreciation to customers who have entrusted their financial journey to BTN, as well as a tribute to the designers and creative industry players who continue to raise Indonesia’s profile through their works and innovations,” Rully said.
Rully added that BTN believes national progress is born from the courage to create, collaborate, and generate value. Just as the fashion world presents identity through creativity, the banking world builds the future through trust. Both grow from the same spirit: continuing to innovate and delivering benefits to the public.
Through its collaboration with Indonesia Fashion Week, BTN aims to offer more than just banking services, striving to become a partner that opens up more opportunities — from facilitating transactions through Bale by BTN, expanding financing access for MSMEs and creative businesses, to providing exclusive experiences that add value for customers.
As part of this commitment, BTN together with Visa launched the Spend More Win More programme as a form of appreciation for BTN Prospera, BTN Prioritas, and BTN Private customers. The programme is expected to increase both the frequency and volume of transactions using the BTN Visa Debit Card whilst strengthening customer loyalty.