BTN Partners with KAI Wisata to Deliver Premium Customer Services
PT Bank Tabungan Negara (Persero) Tbk. (BTN) continues to expand its business operations by partnering with PT Kereta Api Pariwisata (KAI Wisata). Through the signing of a Memorandum of Understanding, this collaboration opens opportunities for developing an ecosystem of BTN banking services in the tourism transportation sector, ranging from marketing collaboration, digital service integration, to enhanced premium facilities for customers.
Rully Setiawan, Director of Network and Retail Funding at BTN, explained that the collaboration represents an important step in expanding the service ecosystem whilst enhancing customer experience, particularly for those utilising railway tourism travel services.
“In this Memorandum of Understanding signing event, we see various strategic collaboration opportunities that can be developed together,” said Rully.
One of the main focuses of the cooperation is the development of joint marketing and business initiatives. BTN and Kereta Api Pariwisata will drive diverse initiatives, such as joint promotion programmes, payment gateway integration, and marketing programme synergies involving both institutions.
Additionally, BTN is opening opportunities for the utilisation of banking products and services within the Kereta Api Pariwisata ecosystem. Rully hopes this integration will provide BTN customers with a more comfortable and exclusive travel experience.
“This collaboration enables the utilisation of various BTN products and services within the Kereta Api Pariwisata ecosystem, allowing customers to enjoy travel more conveniently and with added value,” he explained.
The cooperation also includes digital collaboration. Under this scheme, both parties will encourage customer acquisition through the Bale application whilst implementing various joint branding programmes.
Digital transaction service integration is also an important component, including through the Bale App, EDC machines, QRIS, Virtual Accounts, and various other digital payment services. This can increase transaction volumes, both offline and online.
The cooperation also addresses enhanced premium facilities for BTN customers. One of these is the provision of Executive Lounge facilities at stations that can be utilised by BTN Priority and BTN Private customers.
These facilities are expected to provide greater comfort for customers when travelling using Kereta Api Pariwisata services.
“We believe this collaboration not only strengthens the value proposition for our customers but also opens opportunities for developing other strategic partnerships in the future,” said Rully.
Going forward, the Memorandum of Understanding also serves as a foundation for both parties to evaluate and explore various potential collaborations that are broader and more sustainable. BTN hopes the synergy with Kereta Api Pariwisata will operate optimally, providing benefits not only to both companies but also to the wider public utilising transportation and digital banking services.
Meanwhile, Raden Agus Dwinanto Budiadji, President Director of PT Kereta Api Pariwisata (KAI Wisata), expressed appreciation to BTN for its commitment to building this synergy. According to him, KAI Wisata has a role as a company that integrates various travel experience services whilst managing assets and properties belonging to its parent company, PT KAI. This includes various stations and heritage buildings with high heritage value.
“KAI Wisata is a company that stitches together experience services whilst managing assets and properties from the parent company PT KAI, including stations and heritage buildings that we will optimise,” he explained.
Through the memorandum of understanding, BTN and KAI will explore various cooperation opportunities. One of these relates to the development and utilisation of KAI-owned land to provide greater added value. Given that KAI-owned land scattered across various regions has significant potential to be developed productively through collaboration with strategic partners.
“The development of this MOU includes areas where we can cooperate, namely KAI land and management of KAI properties to have added value,” he explained.
He hopes the agreement that has been signed does not stop at the initial stage but becomes a strong foundation for building long-term mutually beneficial cooperation in the future.