BTN Collaborates with IDM to Boost Indonesia's Tourism Sector Performance

PT Bank Tabungan Negara (Persero) Tbk (BTN) is strengthening its role in the development of the national tourism sector through a strategic collaboration based on financial and digital services. This effort is marked by the signing of a memorandum of understanding (MoU) with PT Taman Wisata Candi Borobudur, Prambanan and Ratu Boko or InJourney Destination Management (IDM) for the Prambanan Temple Complex.

The signing was conducted by BTN’s President Director Nixon LP Napitupulu and IDM’s President Director Febrina Intan yesterday. This partnership represents a strategic step by BTN in providing an integrated tourism ecosystem. At the same time, it encourages the growth of the creative economy based on cultural heritage.

“Progress in tourism is an important indicator of a country’s advancement. Therefore, Indonesia places the development of the tourism industry as a top priority,” stated BTN President Director Nixon LP Napitupulu, quoted from his statement on Friday, 1 May 2026.

Nixon emphasised that BTN’s involvement in the tourism sector is part of its long-term commitment. In recent years, BTN has actively supported various cultural activities in destinations managed by IDM, such as Swara Prambanan and Pasar Medang.

“Tourism and culture are important catalysts for national economic growth. This collaboration is a continuation of BTN’s commitment to supporting cultural preservation as well as empowering local economic actors, including artists and UMKM,” Nixon explained.

Through this partnership, BTN is also expanding the implementation of financial services and digital innovations in destination areas. These services include facilitating transactions for visitors and businesses in the Temple Tourism Park (TWC) and Taman Mini Indonesia Indah (TMII).

According to Nixon, the high number of visits to destinations like TMII, Borobudur Temple, and Prambanan presents an opportunity to introduce a more efficient and modern transaction system. The developed digitalisation includes ticket purchases, food and beverage (F&B) services, and various tourism activities within one integrated ecosystem.

Supported by more than 7 million customers and 4 million users of Bale by BTN, the company targets the expansion of its customer base. Particularly from the young generation and family segments. This step is expected to create added value for UMKM actors and communities around the destinations.