BTN CEO Discusses Demand Conditions Amid Weakening Purchasing Power

The President Director of Bank Tabungan Negara (Persero) Tbk, BTN, Nixon LP Napitupulu, is confident that demand remains present despite sluggish public purchasing power. “In fact, at this time, we are creating more opportunities so that the market continues to function,” said Nixon at the Gelora Bung Karno Stadium complex in Jakarta, Saturday, 13 June 2026.

Nixon emphasised that market players cannot change the external conditions that affect public purchasing power. However, according to him, these conditions should not limit entrepreneurs from stimulating demand to keep the economy moving. One way to create demand, he revealed, is by organising large-scale events that attract crowds. “What we can change is how we respond to those conditions to turn them into something better,” he remarked.

These statements were made by Nixon during the BTN Jakarta International Marathon (JAKIM) agenda, a marathon race organised by the Jakarta Provincial Government in collaboration with BTN. He shared that 10,000 Nike-branded jackets were purchased by marathon participants when collecting their mandatory race packs. He even noted that Nike decided to open a pre-order system because the available stock was completely sold out.

Nixon is optimistic that the economic circulation from this running event will reach IDR 225 billion. This target, he disclosed, is an increase of nearly twofold compared to last year’s figure of IDR 125 billion. He stated that the enthusiasm of the younger generation is one of the pillars of the event’s success. “They are still driven to do something new. I am confident that the economic value this year will be much larger,” he said.

This year’s BTN JAKIM was held over two days, from 13–14 June 2026, featuring 5-kilometre and 10-kilometre running categories. Nixon stated that BTN JAKIM has become the largest running tournament in Indonesia, with 45,000 participants. In addition to Indonesian citizens, he mentioned that approximately 1,000 foreign nationals, including international athletes, participated in the race on the first day.

Nixon stated that BTN JAKIM provided prizes exceeding IDR 100 million for the winners this year. He also encouraged the event to achieve ‘gold label’ status, which would ensure even higher prize values in the future.