Bridging Dine-In Businesses and Digital Recommendation Services, TikTok GO by Tokopedia Officially Launched

TikTok has introduced TikTok GO by Tokopedia as a service that recommends local places and services via the app, offering direct real-world experiences to support the growth of dine-in businesses and creators in Indonesia. TikTok GO by Tokopedia provides integration of short videos, LIVE streams, search features, local feeds, and location-based content to deliver restaurant recommendations for those seeking references through the service. As a result, users can more easily transition from discovering recommendations via content to actually trying those experiences. The Minister of Creative Economy, Teuku Riefky Harsya, has welcomed the TikTok GO by Tokopedia initiative for expanding its contributions to Indonesia’s food service industry, particularly for local dine-in businesses. “This initiative aligns with the Ministry of Creative Economy’s efforts to drive growth in the creative economy sector, which has great potential as a national economic powerhouse,” Riefky stated in his remarks on Wednesday, 29 April 2026. Meanwhile, William Panjaitan, Lead of Key Dine-in Merchant for TikTok GO by Tokopedia, explained that content is no longer just entertainment but has become an essential part of how people find inspiration and make everyday decisions. His team observes that more and more people are turning to TikTok as a ‘taste catalogue’ to seek new culinary references. This also aligns with the growth in searches related to local services, which have increased by more than 60 percent annually on the platform. “Through TikTok GO by Tokopedia, we aim to deliver an integrated, easily accessible experience where inspiration found on TikTok can directly lead to real-world experiences,” he said. For information, TikTok GO by Tokopedia is supported by a continuously growing ecosystem of dine-in merchants and creators, enabling faster journeys from content to visits, ultimately driving significant growth for local businesses. On the other hand, authentic content and integrated services help merchants gain additional orders and encourage visits to offline outlets. User interactions with content also drive product and service searches, further strengthening overall business ecosystem growth.