Bridgestone Celebrates 50 Years in Indonesia as Official Tyre Partner for IIMS Surabaya 2026
REPUBLIKA.CO.ID, SURABAYA – PT Bridgestone Tire Indonesia is participating for the second time as the official tyre partner at the Indonesia International Motor Show (IIMS) Surabaya 2026. The exhibition will take place from 26-31 May 2026 at the Grand City Convention & Exhibition in Surabaya, marking the company’s 50th anniversary in Indonesia.
President Director Mukiat Sutikno said participation in IIMS Surabaya underscores Bridgestone’s commitment to engaging with consumers and expanding market penetration in East Java, a key region for the national automotive industry. “Through IIMS Surabaya 2026, we aim to reaffirm Bridgestone’s commitment to delivering innovation, services, and mobility solutions that meet evolving consumer needs while strengthening our contribution to the national automotive industry’s growth,” he said.
East Java, with Surabaya as the provincial economic hub and a population of 42.3 million, is a strategic market due to rising mobility and vehicle growth, including over 5.5 million passenger cars by 2025 according to BPS (Central Statistics Agency) data. Meanwhile, logistics activities continue to expand, reinforcing Surabaya’s role as the eastern Indonesia distribution hub.
At IIMS Surabaya 2026, Bridgestone will showcase its premium products in an 88-square-metre booth, including the Turanza 6 with ENLITEN technology (comfort touring segment, EV-ready), Ecopia EP300 with ENLITEN technology (eco tyre segment, EV-ready), and Dueler A/T002 (all-terrain tyre for SUVs/MPVs). For commercial vehicles, the company will display the M858 (general cargo and dump truck tyres), R172 (light truck tyres), and R154 (heavy-duty truck tyres).
During the exhibition, Bridgestone will offer various promotions and activities for visitors, including special discounts and product-specific deals. These include cashback discounts of up to Rp200,000 on select tyre types and sizes, and purchasing four tyres entitles customers to attractive merchandise, TWS earbuds, soft drinks, and lucky draw coupons for prizes such as Android tablets, 43-inch smart TVs, dashcams, portable speakers, smartwatches, fitness bands, and portable vacuum cleaners.
Strengthening Distribution Network
In addition to showcasing premium products, Bridgestone is expanding its distribution and retail network across tier 2 and 3 cities in East Java. This move ensures consumers have easier access to Bridgestone products, services, and after-sales experiences across a wider area. Currently, Bridgestone’s services in East Java are supported by 40 official TOMO (Toko Model) retail outlets and one Bridgestone Truck Tire Center (BTTC) strategically located across the region. This network forms part of Bridgestone’s commitment to bringing services closer to consumers for both passenger and commercial vehicles.
Masaki Abe, Marketing Director of Bridgestone Indonesia, said the network expansion is part of the company’s long-term strategy to strengthen after-sales services and customer experience amid growing national automotive market. “We invite visitors to visit Bridgestone’s booth in Hall Exhibition 1, Booth M, to explore our premium product lines and enjoy the various programmes and attractive offers prepared during the exhibition,” he said.