BRI Strengthens Wealth Management Services at Chinese New Year 2026 Momentum
The momentum of Chinese New Year 2026, known as the Year of the Fire Horse, symbolises energy, courage, and transformation. PT Bank Rakyat Indonesia (Persero) Tbk (BRI) channelled this spirit through the BRI Imlek Prosperity 2026 event, successfully held in Jakarta, Surabaya, and Medan.
Beyond mere celebration, BRI Imlek Prosperity 2026 reflects the bank’s commitment to supporting customers through evolving economic dynamics. The Fire Horse Year, synonymous with resilience and perseverance, serves as a metaphor for growth journeys for both individuals and business operators. The event also expressed BRI’s appreciation to top-tier clients who have entrusted their business and financial management to the bank.
The exclusive gatherings took place at Hotel Mulia Senayan on 20 February 2026, The Westin Surabaya on 24 February 2026, and JW Marriott Hotel Medan on 27 February 2026. More than 300 top-tier customers from corporate, commercial, merchant, developer, and BRI Prioritas & Private segments attended alongside BRI commissioners and board members in an intimate and elegant setting.
Chinese cultural touches permeated the foyer, featuring guzheng performances, fan painting activities, face reading, zodiac cards, and Peranakan cuisine offerings. The main session included lion dance and bian lian performances, the auspicious Yee Sang Ceremony symbolising prosperity, and a Feng Shui talk offering perspectives on identifying opportunities in the new year.
Behind the festivities, BRI reaffirmed its readiness to serve as a strategic partner through every phase of customers’ lives and business cycles. The transformation symbolised by the Fire Horse Year aligns with BRI’s efforts to strengthen increasingly comprehensive and personalised Wealth Management services.
Through an integrated approach, BRI offers asset management solutions, financial planning, and long-term protection that adapt to market changes and customer needs. These services are designed to help customers maintain stability whilst capturing sustainable growth opportunities.
BRI Imlek Prosperity 2026 embodies BRI’s positioning as “One Bank for All”. Amid a dynamic economic landscape, BRI commits to delivering relevant, trustworthy services capable of supporting customers’ comprehensive financial transformation.
In the spirit of the Fire Horse Year, BRI invites customers to move forward with confidence, leverage available Wealth Management solutions, and continue growing together towards long-term prosperity.