BRI Strengthens Wealth Management Business in Year of the Fire Horse
PT Bank Rakyat Indonesia (Persero) Tbk (BRI) has successfully held the BRI Imlek Prosperity 2026 event in Jakarta, Surabaya, and Medan. The BRI Imlek Prosperity 2026 reflects the company’s commitment to supporting customers as they navigate continuously evolving economic dynamics.
The Year of the Fire Horse, synonymous with resilience and determination, serves as a metaphor for growth journeys, both for individuals and business operators. The event also represents BRI’s appreciation for top-tier customers who have entrusted the management of their businesses and finances to BRI.
The event was held exclusively at Hotel Mulia Senayan (20 February 2026), The Westin Surabaya (24 February 2026), and JW Marriott Hotel Medan (27 February 2026). More than 300 top-tier customers from corporate, commercial, merchant, and developer segments, as well as BRI Prioritas and Private clients, attended alongside BRI’s Board of Commissioners and Directors in an intimate and elegant setting.
Chinese cultural touches were evident from the foyer area, featuring guzheng performances, fan painting activities, face reading, zodiac sign cards, and Taste of Peranakan offerings that enriched guests’ experiences. The spirit of togetherness continued through the main session with lion dance and bian lian performances, complemented by a Yee Sang Ceremony rich in prosperity symbolism, and a feng shui talk providing perspectives on identifying opportunities in the new year.
BRI reaffirmed its readiness to be a strategic partner in every phase of customers’ lives and business cycles. The transformation symbolised by the Year of the Fire Horse aligns with BRI’s efforts to strengthen increasingly comprehensive and personalised wealth management services.
Through an integrated approach, BRI offers asset management solutions, financial planning, and long-term protection that are adaptive to changing market conditions and customer needs. These services are designed to help customers not only maintain stability but also capture growth opportunities sustainably.
BRI Imlek Prosperity 2026 exemplifies BRI’s positioning as “One Bank for Everyone”. Amid a dynamic economic landscape, BRI is committed to delivering relevant, trustworthy services capable of supporting customers’ comprehensive financial transformation.
With the spirit of the Year of the Fire Horse, BRI invites customers to move forward with confidence, utilise available wealth management solutions, and continue growing together on the journey towards long-term prosperity.