BRI Peduli's Halal Certification Training Helps MSMEs Boost Revenue

Not a few businesses are born out of difficult times. Such is the case with BUNCY, a home-based business started by Lucy Emilda in 2020 when the pandemic forced many to find ways to survive. From a simple kitchen in Cimahi, West Java, Lucy began making cheese sticks with the simple hope of creating a snack that many would enjoy while supporting her family’s finances. Starting as a home-based enterprise, BUNCY has continued to grow by prioritising taste and quality in every product. Behind every package of cheese sticks lies a passion to create a snack that can be enjoyed by all while bringing benefits to her family and the surrounding community. However, building a business is not an easy journey. Amid increasingly fierce competition in the snack industry, building consumer trust became one of the biggest challenges Lucy faced in developing her business. For her, trust is essential capital for a product to be accepted by the public. Therefore, halal certification became a step she believed could strengthen that trust while enhancing the business’s competitiveness. ‘Culinary businesses, especially those that have halal certificates, find it easier to gain consumer trust,’ she said in an official statement on Monday (20/7/2026). Beyond providing a sense of security for consumers, halal certification also brought a change for Lucy as a business owner. She admitted to feeling more confident when introducing her products to potential buyers and business partners. Through the Halal Certification Programme facilitated by BRI, BUNCY obtained the opportunity to complete its legal documentation. The halal certificate became an initial foundation for Lucy to take her business further. After obtaining the halal certification, Lucy did not stop there. She proceeded to apply for a Home Industry Food Production Certificate (PIRT) so that her products would have more complete legality and she could reach a wider market. ‘After getting the Halal Certificate, I went on to process the Home Industry Food Production Certificate (PIRT). With these complete documents, I can expand my market reach, which has had an impact on increasing my business revenue,’ Lucy recounted. For Lucy, the benefit of the programme lies not only in the certificate received but also in the assistance process that made every stage of the application easier. From requirements to administration, every process was completed with clear guidance, allowing business owners to focus more on developing their businesses. ‘Thank you to BRI for facilitating me in obtaining the halal certificate. With the easy requirements and administration, and the guidance from the officers, I felt very helped. My business has greatly benefited from this programme,’ she added. Now, BUNCY continues to move forward with greater confidence. From a simple kitchen in Cimahi, this business born during the pandemic proves that the right opportunities and assistance can help MSMEs grow more confident, expand their market, and develop sustainably. On a separate occasion, BRI Corporate Secretary Dhanny revealed that through the Corporate Social Responsibility and Environmental (TJSL) programme BRI Peduli, the bank continues to play a role in assisting MSMEs through training activities and halal certification, which are expected to create MSMEs that can compete in the market. Through this training, BRI hopes that MSMEs can maintain product quality, expand market access, and become more ready to advance to the next level. ‘Lucy’s story and the BUNCY product are a real example of an MSME that has benefited from the halal certification training organised by BRI Peduli. We continue to assist MSMEs in various regions to expand market access and encourage them to move up in class,’ Dhanny asserted.