BRI Partners with Plataran Indonesia to Launch Wellness Experience, Promoting Healthy Lifestyles and Strengthening Ecosystem
Bank BRI has strengthened its commitment to providing added value for the public through a strategic collaboration with Plataran Indonesia to organise the BRI Wellness Experience. The event, touted as Jakarta’s first and largest immersive wellness garden experience, took place from 16–19 July 2026 at Hutan Kota by Plataran, Central Jakarta.
The opening was attended by Minister of Tourism Widiyanti Putri Wardhana, BRI Director of Network and Retail Funding Aquarius Rudianto, Plataran Indonesia Founder and CEO Yozua Makes, National Geographic Indonesia Editor-in-Chief Didi Kaspi Kasim, and 20FIT Group COO Novi Eastiyanto.
Embracing the concept of an immersive wellness garden, the event integrated health, fitness, nature, entertainment, and lifestyle into a single ecosystem. Over four days, visitors could explore more than 30 premium brands and participate in various wellness activities, including a Fitness & Wellness Exhibition, yoga, mat pilates, meditation with Maya Hasan, pound fit, step box, PlataRox – Hybrid Hyrox, community runs via PlataRun and PlataranJunior, and talkshows on nutrition, wellness, and stem cells, as well as a wall climbing experience.
The event also featured an Intimate Concert with performances by Yura Yunita, Judika, and Tony Wenas, alongside the signing of a strategic agreement between National Geographic Indonesia and Plataran Indonesia.
BRI Director of Network and Retail Funding Aquarius Rudianto stated that the company’s presence at the BRI Wellness Experience reflects its commitment to being part of the community, not only as a financial institution but also as a partner in improving the quality of life for Indonesians. “We believe that physical health, mental health, and financial health are three important foundations for building a better future. When people live healthily, they become more productive, more creative, and better able to achieve prosperity,” he said.
Through the BRI Wellness Experience, BRI aimed to create a collaborative space bringing together communities, businesses, merchants, and the public in a positive and productive ecosystem. In addition to enjoying sports activities, mindfulness sessions, wellness classes, and inspirational talkshows, visitors could also experience the ease of transactions through BRI’s digital payment ecosystem, including BRImo, debit cards, credit cards, and QRIS BRI. BRI also offered various attractive promotions such as cashback, discounts of up to 35% at selected tenants, and a prize draw totalling IDR 250 million.