BRI Life's Modi Insurance Launches 7K Fun Run
Jakarta (ANTARA) - As part of the pre-launch series for the Modi (Mobile Digital Insurance) product, BRI Life held the Modi Fun Run 7K event as a demonstration of its commitment to encouraging the public to adopt a healthy and active lifestyle. The activity also served as a strategic platform to introduce Modi as a practical, flexible, and relevant digital insurance solution for modern lifestyles.
The Modi Fun Run 7K took place on Sunday, 12 April 2026, in the Car Free Day area of Jalan Sudirman–Setiabudi, South Jakarta, and was joined by hundreds of participants from various sports communities and the general public. In addition to the 7-kilometre run, the event was enlivened by supporting activities such as medical check-ups, group exercises, entertainment from a DJ, and the distribution of door prizes for participants.
Through this event, BRI Life presented a more contextual insurance experience aligned with contemporary lifestyles, where protection is not only available when risks occur but also becomes part of an active, healthy, and productive daily routine.
BRI Life Director Sutadi stated in his remarks, “The Modi Fun Run 7K is part of the pre-launch series for the Modi product. We want to introduce that insurance can now be closer to everyday life, including supporting sports activities and healthy lifestyles.”
He added: “We appreciate the enthusiasm of the participants who attended. This event aligns with BRI Life’s commitment to helping Indonesians live better through easily accessible protection that meets their needs.”
Modi Collaboration with Gofit
On the same occasion, BRI Life also signed a Memorandum of Understanding (MoU) with the Gofit platform as part of a strategy to strengthen health lifestyle literacy and expand the digital protection ecosystem.
This collaboration focuses on educating about active lifestyles, while introducing Modi’s protection solutions relevant to sports and fitness communities. This synergy is expected to create an integrated ecosystem between healthy lifestyles and digital-based financial protection.
Sutadi stated that this collaboration is hoped to drive increased financial inclusion by reaching millennial segments and sports communities, while simplifying the process of access, product purchase, and online claims.
“With Gofit’s growing number of members, this collaboration becomes a strategic opportunity for BRI Life to deliver mutually beneficial protection solutions. Through synergies in various events and joint activities over the next year, we see the potential to reach more than 50,000 Modi policyholders,” Sutadi concluded.
Strategic Direction Towards the Grand Launch of MODI
The Modi Fun Run 7K is part of the series leading to the Grand Launch of MODI by BRI Life, which will bring broader innovations in digital insurance services to the Indonesian public.
As a digital-based protection solution, MODI is designed to provide easy access, flexible protection, and a simpler, more integrated insurance experience with modern lifestyle needs.
The public can access and learn more about the MODI product through BRI Life’s digital platform at: digital.brilife.co.id