BRI Life Supports Ministry of SMEs with Insurance Education at UMKM Fun Run 5K
PT Asuransi Jiwa BRI Life (BRI Life) has reaffirmed its commitment to strengthening the national micro, small, and medium enterprise (UMKM) ecosystem while improving the quality of life for the public. This commitment was realised through participation in the UMKM Fun Run 5K held in Jakarta on 21 June 2026, as part of efforts to promote healthy lifestyles and enhance financial literacy and inclusion.
The event was attended by thousands of participants from various backgrounds, including business actors, running communities, and the general public. BRI Life’s presence demonstrated its active role in encouraging healthy living, reinforcing the UMKM ecosystem, and broadening national financial literacy and inclusion.
In a separate statement, BRI Life Division Head of Corporate Secretary Ade Nasution said the company’s support for the UMKM Fun Run 5K aligns with its commitment to delivering added value to the community through initiatives that support health, welfare, and improved financial literacy and inclusion. As a life insurance company within the BRI Group ecosystem, BRI Life continues to develop programmes that boost public financial literacy and inclusion.
During the event, BRI Life set up an activation booth providing information and sales of various insurance products, including MODI (Mobile Digital Insurance), Pijar, Aurora Plus, and Arunika. Participants and visitors could consult on financial planning, understand the importance of life insurance, and access these protection products.
BRI Life also used the event to introduce MODI, a digital insurance product accessible through the official BRI Life platform at digital.brilife.co.id. The product is designed to offer the public fast, easy, and practical insurance protection through a fully digital process. MODI serves as a solution for modern society, enabling customers to purchase policies online, access policy information, and enjoy an insurance experience tailored to contemporary needs.
Ade Nasution emphasised that BRI Life’s participation in the UMKM Fun Run 5K is part of the company’s efforts to strengthen its position as a life insurer actively supporting the development of the SME ecosystem, promoting healthy lifestyles, and increasing public financial literacy and inclusion. He stated that going forward, BRI Life will continue to expand collaborations with various stakeholders to deliver programmes that not only provide insurance protection but also contribute to economic development and improving the quality of life for Indonesians.