BRI Life Supports Ministry of SMEs in Promoting Protection Education via UMKM Fun Run 5K

PT Asuransi Jiwa BRI Life (BRI Life) has reaffirmed its commitment to supporting the strengthening of the national SME ecosystem and improving the quality of life for the public. This commitment was demonstrated through its participation in the UMKM Fun Run 5K event held in Jakarta on 21 June 2026.

Ade Nasution, Division Head of Corporate Secretary at BRI Life, stated that the company’s presence at the sporting event was a form of active participation in promoting a healthy lifestyle while simultaneously expanding financial literacy and inclusion. “BRI Life’s support for the UMKM Fun Run 5K aligns with the company’s commitment to delivering added value to the community through initiatives that support health, well-being, and increased financial literacy and inclusion,” Ade said.

During the event, BRI Life set up a booth activation providing information and sales of various insurance products. Attendees could consult on financial planning, understand the importance of life insurance, and access protection products such as MODI (Mobile Digital Insurance), Pijar, Aurora Plus, and Arunika.

By leveraging the growing trend of sports in the community, BRI Life aimed to increase awareness among participants and business owners about the importance of life insurance protection. The company particularly highlighted MODI, a digital insurance product accessible via the official BRI Life platform at digital.brilife.co.id, designed to offer the public fast, easy, and practical protection through a fully digital process.