BRI Life Promotes Insurance Literacy for MSMEs Through Fun Run

PT Asuransi Jiwa BRI Life is supporting the strengthening of the national micro, small, and medium enterprise (MSME) ecosystem through its participation in the UMKM Fun Run 5K in Jakarta on 21 June 2026. The event is part of BRI Life’s commitment to promoting a healthy lifestyle, improving the quality of life, and expanding financial literacy and inclusion, particularly regarding the importance of life insurance protection.

The sporting event was attended by thousands of participants from various backgrounds, including business owners, running communities, and the general public. BRI Life’s presence served as an active demonstration of the company’s role in strengthening the MSME ecosystem while educating the public on financial planning and self-protection.

Ade Nasution, Division Head of Corporate Secretary at BRI Life, stated that the company’s support for the UMKM Fun Run 5K aligns with its commitment to delivering added value to the community. According to Ade, BRI Life’s various initiatives are directed at supporting health, welfare, and improving public financial literacy and inclusion.

As a life insurance company that is part of the BRI Group ecosystem, BRI Life continues to strive to present programmes that are relevant to the needs of the community. One such effort is through education on the importance of insurance protection as a component of financial planning.

During the UMKM Fun Run 5K, BRI Life set up an activation booth providing information and sales of various insurance products. Products introduced included Modi, or Mobile Digital Insurance, Pijar, Aurora Plus, and Arunika. Through the booth, participants and visitors could consult on financial planning, understand the importance of life insurance, and access available protection products.

BRI Life’s participation also capitalised on the growing trend of sports within the community. Through this approach, education about insurance protection could be delivered more closely to participants, business owners, and the general public. BRI Life also introduced Modi, a digital insurance product accessible through the official BRI Life platform at digital.brilife.co.id. This product is designed to provide the public with an easy, fast, and practical way to obtain insurance protection through a digital process.