BRI Life Officially Enters Digital Insurance Market Through MODI

Jakarta, CNBC Indonesia — The state-owned insurance company PT Asuransi BRI Life has officially entered the digital distribution segment with Asuransi MODI (Mobile Digital Insurance).

Aris Hartanto, Director of Consumer Banking at BRI and a member of the BRI Life Board of Trustees, stated that this marks an effort in business innovation and enhancing the quality of BRI Life.

“The launch of this product is driven by changes in consumer behaviour, particularly among Gen Z, who increasingly prioritise convenience and speed in services, including meeting financial protection needs through easily accessible, practical, flexible digital-based insurance that is relevant to modern lifestyles,” said Sutadi in a written statement on Tuesday (21/4/2026).

In this digital service, BRI Life offers several insurance package options, including MOsport, MOtravelling, MOactivity, MOreligi, MOsafety, and MOevent.

Additionally, BRI Life provides insurance periods ranging from daily to annual, with coverage up to Rp100 million. Customers can also register and access services online 24 hours a day, every day.

“This strategy will support the optimisation of digital market penetration and strengthen MODI’s positioning as a flexible and adaptive digital insurance product to modern lifestyles,” he added.

This initiative is also in line with the OJK 2023-2027 Roadmap in terms of increasing financial inclusion. It is known that OJK targets insurance asset growth at 5%-7% in 2026.

As of February 2026, OJK recorded that the insurance industry’s assets reached Rp1,219 trillion, up 6.8% year-on-year. According to him, these assets were contributed by commercial insurance assets of Rp999 trillion, which experienced annual growth of 8.75%.