BRI Life Launches Flexible Digital Insurance for Modern Lifestyles

Jakarta, KOMPAS.com - PT Asuransi BRI Life (BRI Life) launched a digital insurance product, Mobile Digital Insurance (MODI). This product is designed to deliver flexible protection solutions that are relevant to the activities of modern society and accessible end-to-end via a digital platform. Andrew Bain, BRI Life’s Chief Operating Officer, said that MODI forms part of the company’s digital transformation strategy to broaden access to insurance protection in a more practical and inclusive way. He added that the launch was driven by changes in consumer behaviour that increasingly prioritise ease and speed of digital services, including meeting protection needs for various specific activities such as sport, travel, religious activities, or certain events. This initiative is also part of BRI Life’s strategy to expand its portfolio of digital-based products to improve customer experience, broaden market penetration, and strengthen competitiveness in the insurance industry. Andrew added that MODI comes with six activity-based protection options. He outlined six MODI product types: MOsport designed for active individuals who enjoy sports; this package is ready to cover risks that may occur during physical activity. Second, MOtravelling provides protection for travellers or those planning holidays, from departure to return. Next, MOreligi offers comprehensive protection during journeys from departure to homecoming. Then MO Safety caters to customers who frequently face unforeseen situations with an active lifestyle; this product will boost confidence to go about their day without worry. Finally, MOevent is prepared for every event, allowing customers to enjoy music, arts, sports, and other performances from start to finish with greater ease.