BRI Launches BRI Debit FC Barcelona During BRI Barça Week 2026, Reaching the Fan Base in Indonesia

BRI has partnered with FC Barcelona as a strategic move to respond to the enormous enthusiasm of fans while strengthening the closeness of BRI’s services to the Indonesian public. FC Barcelona is not just a major football club but also a global brand with a strong fan base in Indonesia, reflected in approximately 529 million followers globally, with 243 million in the Asia Pacific and 53 million in Southeast Asia, of which Indonesia accounts for roughly 55%, or 28 million. With this foundation, the collaboration is seen as a strategic opportunity to reinforce BRI’s positioning as a bank that is close to the people.

“Barcelona’s slogan, ‘Més que un club,’ meaning more than just a club, reflects the values of togetherness, perseverance, and identity. These values align with BRI’s spirit as ‘One Bank for All,’ always present to serve all segments of Indonesian society. BRI, with a customer base of 163 million, also aligns with FC Barcelona’s massive fan base in Indonesia, spread across various cities such as Jakarta, Surabaya, Bandung, Denpasar, Makassar, and Medan. This makes the collaboration more than just a brand partnership—it is an emotional connection with millions of Indonesians,” he stated.