BRI Collaborates with Visa to Launch Infinite Prioritas Credit Card with Exclusive Benefits
PT Bank Rakyat Indonesia (Persero) Tbk (BRI) has collaborated with Visa to introduce the BRI Kartu Kredit Infinite Prioritas. This initiative is part of BRI’s commitment to providing exclusive financial solutions while expanding premium services for priority customers. The card was launched at the BRI Consumer Expo Makassar 2026 on Friday (19/06). BRI is delivering a more valuable shopping experience through exclusive transaction programmes using BRI Visa credit cards, particularly the Infinite Prioritas, which is designed to support a modern lifestyle that prioritises comfort and efficiency. In line with the evolving preferences of affluent consumers, recent Visa research indicates that these customers are no longer just seeking access, but expect relevant experiences tailored to their aspirations for a premium lifestyle, especially in travel and wellness, that are personal, authentic, and seamless at every touchpoint. By leveraging data-driven insights to understand changing needs and observing the rapid growth of the affluent segment in the Asia Pacific region, BRI and Visa are presenting the BRI Kartu Kredit Infinite Prioritas as a solution designed to offer more personalised, meaningful, and integrated experiences, from daily transactions to premium lifestyle needs, including travel and wellness. BRI’s Director of Consumer Banking, Aris Hartanto, stated that the launch of the BRI Kartu Kredit Infinite Prioritas demonstrates the bank’s commitment to providing financial services relevant to the needs of priority customers. ‘We want to provide more than just a payment tool, but also a solution that comprehensively supports a premium lifestyle, especially for travel, through benefits like Airport Lounge access, extra GarudaMiles from every transaction, and also 5% cashback on Health & Wellness merchants,’ he said. Meanwhile, Visa Indonesia Country Manager Vira Widiyasari conveyed that the collaboration with BRI reflects Visa’s commitment to addressing the evolving needs of affluent customers, who increasingly prioritise personal, seamless, and meaningful experiences. ‘Through Visa Infinite, we are delivering more than just a payment instrument; we are providing an ecosystem of experiences designed to offer convenience, relevance, and sustainable added value. Supported by Visa’s global network and data-driven insights, we believe this card can help customers enjoy an increasingly integrated premium lifestyle, whether in travel, entertainment, or daily needs,’ she added.