Borobudur Prepares to Host B2B Tourism Exhibition

Borobudur is projected to host the largest business-to-business (B2B) tourism event on Java through the Borobudur & Beyond Tourism Expo (BBTE) 2026. The large-scale tourism business event is scheduled to take place on 25–28 October 2026 at the Grand Artos Hotel & Convention in Magelang, Central Java. This was agreed in a meeting between the Head of the Culture, Tourism and Creative Economy Office (Disbudparekraf) of Central Java Province, AR Hanung Triyono, RajaMICE Group CEO Panca Rudolf Sarungu, and BBTE 2026 Committee Chairman Sugeng Sugiantro in Semarang on Friday (14/8/2026). Hanung Triyono emphasised that BBTE 2026 has strategic value in strengthening Borobudur’s position as a driving centre for the regional tourism economy. “BBTE is in line with the global agglomeration concept promoted by Central Java Governor Ahmad Luthfi. Borobudur is not only a tourism destination, but can become a hub that connects various tourism potentials in Central Java through connectivity, collaboration, and strengthening the area as one economic ecosystem,” said Hanung in a statement on Saturday (15/8/2026). The business exhibition targets the involvement of 100 sellers and 200 buyers, not only from domestic and international travel agents and tour operators, but also from the corporate sector, event organisers, and wedding planners. RajaMICE Group CEO Panca Rudolf Sarungu stressed that BBTE is specifically designed as a concrete business transaction platform, not merely a visual promotional exhibition. “We want BBTE to become a business platform that brings the market together with Indonesian products. With a target of 100 sellers and 200 buyers, BBTE will become one of the largest tourism B2B events on Java,” said Panca. To optimally attract the international market, BBTE 2026 will be held back-to-back with the ITB Asia agenda in Singapore. This schedule scheme makes it easier for international buyers to continue their business journey directly to Magelang. Meanwhile, BBTE 2026 Committee Chairman Sugeng Sugiantro explained that the main focus of the exhibition is to encourage the creation of business matching and real transactions for players in the hospitality, MICE, and creative economy industries in Central Java. “We want buyers to come not only to see Borobudur Temple, but to conduct business matching, build networking, and open cooperation. The Borobudur & Beyond concept brings them to see further the potential of destinations and the creative economy of Central Java,” explained Sugeng.