BNI Introduces Life Goals Feature in Wondr to Help Customers Prepare Hajj Funds More Effectively

PT Bank Negara Indonesia (Persero) Tbk, or BNI, has introduced the Life Goals feature on the Wondr by BNI application to help customers plan long-term financial needs, including preparing Hajj pilgrimage funds in a more structured and targeted manner. The feature enables customers to set savings targets according to specific financial goals, such as ‘Hajj Savings’, complete with settings for regular deposit amounts and timeframes adjusted to each individual’s financial capacity. BNI Corporate Secretary Okki Rushartomo stated that this innovation is part of the company’s commitment to providing financial solutions relevant to societal needs, particularly in preparing for the Hajj pilgrimage, which requires careful planning. “Through the Life Goals feature in Wondr by BNI, we aim to help customers plan their financial goals in a more structured way, including realising the dream of performing the Hajj pilgrimage,” Okki said in a written statement. According to Okki, the Hajj pilgrimage is not only seen as a spiritual journey but also requires early financial preparation. The high costs of Hajj organisation and the long waiting period for departure make financial planning an important aspect for prospective pilgrims. Through the Life Goals feature, customers can monitor savings progress transparently via the integrated system in the Wondr by BNI app. Additionally, the feature is equipped with simulations and financial estimates to help users create more realistic plans aligned with their targets. BNI assesses that this digital approach can encourage consistent and gradual saving habits, allowing long-term financial goals to be achieved without excessive burden on customers. “We are committed to continuously providing digital services that not only facilitate transactions but also help customers achieve various life goals,” Okki added. Through the development of financial planning features in Wondr by BNI, the company hopes to strengthen public financial literacy while delivering a more personal, practical, and needs-based digital service experience for customers.