BMW 7-Series now available for dignitaries
The Jakarta Post, Jakarta
Business leaders and prominent dignitaries in Indonesia will have a new option in driving comfort and style with the launch of the latest BMW 7 Series at the Ritz-Carlton Hotel, South Jakarta.
"I am very pleased today to present to you the third new BMW models introduced in 2005, the new BMW 7 Series," said PT BMW Indonesia President Director Joseph Honsel. "In Indonesia, since the launch of the model in mid 2002 we have delivered 156 units of the 7 Series to our customers."
The company believes that the introduction of the latest models will strengthen its image as "the most prestigious and luxurious brand in the premium car segment".
In an effort to satisfy its customers, the company has also introduced its BMW Individual for the 7 Series, which allows customers to personalize their cars starting from the color of the exterior and interior, the leather and the trim as well as the multifunctional center console, bar compartment and even multifunctional communication unit for Internet or TV.
The idea of providing BMW Individual -- produced by BMW M GmbH, a division of BMW AG that develops sport and high performance BMW M cars -- is to fulfill the desire to drive an automobile that entirely meets customers' individual taste and lifestyle.
"We are offering customers a choice of an exclusive combination of exterior color, leather color and trims that fit their individual taste and lifestyle," Honsel said.
During the launch, an "individualized" car was on display. The car has a rear seat which can be electronically adjusted and is equipped with a center console with two tables, a TV monitor for back seat occupants and a mini bar compartment in the center of the rear seats.
What about the price? The company's director of corporate communications Helena Abidin said it would be different from one customer to another, depending on how many features they want.
The new 7 Series, a facelift of the previous one, still retains the company's "family design" of wide kidney grille but has "stronger lines" on the bonnet to give a sportier character to the car.
At the side the even more pronounced light contour in the side-sills emphasizes the enhanced sportiness and dynamic character of the BMW 7 Series.
The fact that most BMW 7 Series are chauffeur-driven cars has prompted the Muenchen-based carmaker to feature comfortable seats with electronic adjustment, adjustable lumbar support (depth and height) and seatback adjustment to fit the seat into the body shape of the passengers.
Just like other BMW high-end models, the new 7 Series is also equipped with iDrive control, which was introduced in 2001.
The new 7 Series is entering the domestic market with four models -- 730 Li, 740 Li, 750 Li and 760 Li. The first three come with three new engines, offering a significant increase in output, performance, motoring refinement and economy.
To reduce the weight of the engine to an absolute minimum, BMW is using magnesium for the first time in volume production, with weight down by 30 percent compared with aluminum.
BMW also provides safety features including 10 airbags, Brake Force Display and standard run-flat tires on its wheels. The latest technology has also been introduced in other BMW models, with which a driver can still drive even with a puncture without having to stop although the four wheels are completely flat for a distance of 150 kilometers at a speed of 80 kilometers per hour (kph).
Indonesia's haves can own the completely built up 730 Li and 740 Li at the price of Rp 1.4 billion (US$145,100) and Rp 1.975 billion respectively. The prices of the BMW 750 Li and 760 Li will be available for customers upon request.