Bluebird's Strategy to Face Fuel Prices: CNG and EV as Key Assets

JAKARTA, KOMPAS.com - Global geopolitical conditions are also triggering rises in energy fuel prices, which play a crucial role in transportation services. In such a situation, various transportation service companies are devising strategies to remain viable, for example, Bluebird. “Bluebird Group views energy dynamics as an external factor that needs to be anticipated with a flexible and measured approach. In this context, the company does not see it as a choice between one type of energy, but rather how to maintain a balanced and adaptive fleet composition to evolving conditions,” said Adrianto Djokosoetono, President Director of PT Blue Bird Tbk, to Kompas.com on Sunday (3/5/2026). Adrian stated that taxis powered by compressed natural gas (CNG), Bluebird’s mainstay since 2018, remain a breakthrough the company is proud of to this day. Gas-fuelled taxis serve as one strategy to address the current fuel uncertainty. “Currently, the CNG-based fleet remains part of operations because it provides efficiency and contributes to emission reductions of up to 45 percent, particularly in areas with supporting infrastructure,” he said. In addition, Adrian noted that Bluebird is gradually increasing the proportion of electric vehicles, in line with ecosystem readiness and market needs. To ensure service sustainability, the company is also strengthening operational management through cost efficiencies, adjusting service capacities to public mobility patterns, and optimising monitoring systems to maintain service stability. “With this approach, Bluebird is committed to maintaining service quality and ensuring consistent performance amid existing dynamics,” Adrian concluded.