Blue Chicken Chips Thrive Thanks to BRI's Klasterku Hidupku Programme
Ni Luh Sri Wahyuningsih is one of the housewives contributing to her family’s income. From her home in Kesiman Petilan Village, Denpasar, Bali, the woman known as Sri started her chicken chip business without neglecting her domestic duties.
Sri began her chicken chip venture in 2017, initially aiming to supplement her family’s income while fulfilling her household responsibilities. ‘I made the chips myself at first,’ she said in a written statement on Tuesday (26 May 2026).
Gradually, the chicken chip business named Keripik Ayam Biru grew. In 2019, a BRI officer she knew suggested forming it into a business cluster. Sri had previously been a KUR loan recipient.
‘I was guided to form a cluster with local women, resulting in the Keripik Ayam Biru Cluster,’ Sri explained.
There are now 28 members producing the chicken chips, with Sri and the women of Kesiman Petilan capable of producing up to 400 kilograms monthly.
Keripik Ayam Biru is sold in various packaging, from retail to bulk. The snack is available on marketplaces, snack shops, and wholesale outlets. A 1.5-kilogram pack sells for Rp 100,000, while a 500-gram pack is priced at Rp 40,000.
According to Sri, challenges in developing Keripik Ayam Biru include fluctuating prices of raw materials such as chicken, spices, and flour. ‘Additionally, members often take leave due to religious events in Bali, forcing us to reluctantly reject orders,’ she said.
Sri and cluster members regularly attend BRI-provided training sessions on branding, packaging, and marketing to build a more professional business. The state-owned bank also frequently invites Keripik Ayam Biru to BRI SME exhibitions, increasing the home-made snack’s visibility.
Sri said BRI’s guidance through the Klasterku Hidupku programme has transformed her business, improving not just production but also product quality and business operations.
Sri is grateful that Keripik Ayam Biru has helped boost the cluster members’ livelihoods. The home-based business is not just a production site but also a shared growth space for local housewives. ‘Thanks to BRI’s guidance, we who knew nothing have learned a great deal,’ she said.
Janarka Dwi Atmaja, Head of BRI Gajah Mada Denpasar Branch, stated that the Klasterku Hidupku programme is designed to empower SMEs to scale up, particularly those in the production sector which form the backbone of the local economy.
Through cluster strengthening, Janarka added, BRI connects entrepreneurs with financing access and builds a business ecosystem enabling collaboration, production scaling, and local competitiveness. ‘To date, BRI Gajah Mada Denpasar Branch has 21 business clusters enrolled in the Klasterku Hidupku programme,’ he said.