Blibli Strengthens Talent with AI, Prepares for Future Operations

Speed has become the new standard in the commerce industry, as customers expect increasingly personalised shopping experiences, seamless transaction processes, and rapid delivery. Simultaneously, companies are required to process vast amounts of data and make real-time decisions.

This shift is not only changing how businesses operate but also how humans work. Amidst these changes, Artificial Intelligence (AI) is becoming a new foundation to help teams work faster, make data-driven decisions with greater confidence, and deliver innovation more effectively.

This has prompted PT Global Digital Niag Tbk (BELI) to integrate AI throughout its business ecosystem to strengthen productivity and operational quality. AI implementation is applied across various functions, ranging from digital platforms, physical store networks, and payments to logistics services.

With the support of AI, teams can reduce time spent on repetitive processes, allowing more space for collaboration, innovation, and delivering the best experience for customers.

Blibli’s COO and Co-Founder, Lisa Widodo, stated that speed is now the new standard in the commerce industry. Customers expect more personalised shopping experiences, easy transaction processes, and fast delivery.

At the same time, companies are required to be able to process large amounts of data and make real-time decisions. This change is not only transforming business operations but also the way humans work.

“At Blibli, we view AI as an enabler that strengthens human capability, helping our teams turn data into faster and more accurate insights so they can make decisions with more confidence and work more productively. Thus, they can focus more on providing added value to customers. For us, the value of AI lies in how it helps optimise the performance of human talent,” Lisa said in a written statement on Wednesday.

This approach is realised through the use of AI in various functions. On the customer side, AI helps provide more personalised product recommendations, improve search accuracy, optimise inventory management, and support real-time operational decision-making to ensure a seamless shopping experience.

Behind the scenes, various teams at Blibli utilise AI to improve operational performance. Marketing teams use it to optimise data-driven strategies, while Customer Care teams leverage AI to access product knowledge and relevant information to provide faster, more accurate, and personalised responses.

According to Lisa, with this support, teams can focus more on building personalised interactions while addressing customer needs that require a human touch. The use of AI is also being expanded to sellers and business partners, ranging from product content creation, catalogue management, and brand protection to price anomaly detection to maintain marketplace quality.

In the logistics sector, Fulfillment at Speed (FAS), a Blibli subsidiary providing end-to-end fulfilment services, utilises AI to optimise inventory management, stock placement, packaging recommendations, and delivery routes. This step helps accelerate the order fulfilment process while increasing productivity and operational accuracy.

“All AI utilisation is carried out with the principle of responsible AI deployment. Data privacy, information security, model accuracy, and risk management are essential aspects of every technological implementation to maintain the trust of customers and business partners,” she said.

Lisa emphasised that in the AI era, a company’s advantage is determined not only by the sophistication of its technology but by the ability of its people to utilise that technology.

“Ultimately, technology will only have an impact when it is able to improve the quality of the humans using it. Therefore, our focus is not merely on adopting AI, but on building an organisation and employees who continue to learn, adapt, and collaborate better. In this way, we can deliver operational excellence while creating long-term value for customers, sellers, and all partners within the Blibli ecosystem,” she explained.

This approach serves as one of Blibli’s foundations in strengthening operational efficiency alongside business growth. In the first quarter of 2026, the Company recorded net revenue of Rp7.8 trillion, representing a 67% year-on-year growth.

In line with this growth, Blibli will continue to strengthen its AI capabilities and integrated fulfilment services to build operations that are increasingly adaptive, efficient, and customer-oriented.